Georgia Hispanic Construction Association
Develops and Promotes the Hispanic
Construction Industry in Georgia
The Georgia Hispanic Construction Association’s challenge for its 5th Community Building Appreciation Dinner was to fully engage as many organizations as possible to attend the gala, create various collaborative avenues with sponsors and give visibility to the events they have done throughout the year.
We developed a general concept: “Finding the way”, generated the marketing campaign, coordinated the logistics, created an avatar that was instrumental to communicating the message and created a corporate video that highlighted the GHCA’s areas of work: Training and education, business development, government relations and advocacy.
The strategy paid off, it was a sold-out event, with more than 500 people from companies, non-profit organizations and government entities. The GHCA achieved its goal of raising annual funds to strengthen and allow the growth of the organization’s programs dedicated to serving the Hispanic construction industry in Georgia.