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How To Use LinkedIn For Sales and Marketing
By John Nemo Here are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Having spent 60 straight months testing, deploying and refining various B2B sales strategies and...
Are you Using your Social Media Platforms Effectively
By Kaitlyn Hammond There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners...
The Psychology of Color in Marketing and Branding
By Help Scout The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance,...