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How To Use LinkedIn For Sales and Marketing

By John Nemo Here are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Having spent 60 straight months testing, deploying and refining various B2B sales strategies and...

The Psychology of Color in Marketing and Branding

By Help Scout The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance,...

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